To prevent search engines from being deceived by users, search engine developers create filters. Each search engine has its own.
Since now in Russia the largest search engines are Google and Yandex, we will consider their filters.
You can find out that your site is in the sandbox by the following signs:
- Google robot is an index and regularly visite by the robot;
- the site is located if you enter very rare phrases;
- search on your site is working correctly.
The term of a site under the filter can last from six months to several years, it depends only on the desires of the search engine. You cannot influence this in any way, so the time of the site in the sandbox can be spent on improving the site and content.
The SandBox filter is applicable only to English-language sites so far, but it is quite possible that soon Russian portals will also find themselves in the sandbox.
In addition to these filters, Google has others, more about them next time.
Yandex Metrica and Google Analytics are free systems for analyzing website traffic. To connect to these systems, you need to register and set a special counter code on the website.
In terms of their functionality, the systems are quite close, although Analytics provides more opportunities for analysis, information display settings, and reporting. The differences between Metrica and Analytics are in individual details, principles of information display, and usability.
The main parameters of the difference between these two systems are summarized in the table.
|Yandex Metric||Google Analytics|
|Interface language||Russian||English + Russian|
|Promptness of updating information||5 minutes at the request of the developers||1-2 days|
|Ability to create data profiles for a specific domain||Not||Available|
|Information content of pages||Data only for a specific request||Lots of additional information with the ability to customize|
|Chart type||Diagrams||Graphs, diagrams with a choice of type|
|Tracked Russian Search Engines||Google.ru, Yandex.ru, rambler.ru, mail.ru, qip.ru, webalta.ru, nigma.ru, conduit.ru, icq, ukr.net, poisk.ru, tut.by||Google.ru, Yandex.ru, rambler.ru|
|Tracking visitor demographics||Yes||Not|
|Website movement tracking (Heatmap)||Graphic, without providing quantitative information||Quantitative, with the definition of the percentage of transitions|
|External links from the site||Tracked||Counter code modification required|
|File upload counter||Yes||Not|
|Tracking subdomains||Built-in||Counter code modification required|
|Analyze page behavior||The graphic in the form of Link Maps and Heatmaps||Quantitative|
|Internal search analysis||Not||there is|
|Goal analysis||Up to 10 targets||20 targets for each profile, arranged in 4 groups|
|Filtering and Segmentation of Data||Filtering by the following parameters is possible: IP address, page URL, page title, referrer||The ability to create multiple profiles with unique settings. Filtering by any parameter. It is possible to use regular expressions|
|Changing the counter code||Customization by goals, adaptation for Flash or Ajax||Add Tracking Variables, Target Settings, Ecommerce Settings|
|Reports||Setting by parameter with a display of additional information||Ability to customize report parameters and appearance|
|Alerts||Notification by e-mail or SMS about the availability of the site.||Configurable event alerts, with email notification|
Since the systems operate on different platforms, they provide some analysis capabilities in relation to the peculiarities of these platforms. For example, Yandex Metrica allows you to track the YandexDirect advertising system, and Google Analytics, accordingly, works only with Google AdWords. Also, the presence of a statistics code on the site increases the loyalty of the corresponding search engine to it.
The attendance data shown by the systems can vary significantly due to the peculiarities of the visitor accounting algorithm. It cannot be said that some system is lying since these features are associated with the settings of the user's computer, the time of his stay on the site, and many other indirect factors.
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