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04/30/2022 12:00 AM by Admin in

To prevent search engines from being deceived by users, search engine developers create filters. Each search engine has its own.

Since now in Russia the largest search engines are Google and Yandex, we will consider their filters.


Google Filters

  • The first notable Google filter appeared around 2004. It is called Google SandBox, or, in other words, Google's sandbox. Sites recently created and registered fall into this sandbox. Even if your site has high-quality content, a good interface, and high-quality optimization, for almost all phrases your site will not be present in the search results.

You can find out that your site is in the sandbox by the following signs:
- Google robot is an index and regularly visite by the robot;
- the site is located if you enter very rare phrases;
- search on your site is working correctly.
The term of a site under the filter can last from six months to several years, it depends only on the desires of the search engine. You cannot influence this in any way, so the time of the site in the sandbox can be spent on improving the site and content.

The SandBox filter is applicable only to English-language sites so far, but it is quite possible that soon Russian portals will also find themselves in the sandbox.

  • Similar to the Google SandBox filter, another Google filter is Domain Age. Its essence is that older sites are most trusted.
  • Google's credibility is not easy at all to gain, because it has another filter. It is called the Degree of Trust. Depending on internal and external links, domain age, site quality, and many other factors, Google decides whether or not to apply this filter to the site.
  • If you use black promotion methods for your site, then do not be surprised if one day your site will be lower by 30 or more positions. This is how Google's filter " -30 " works. Site owners, if such results are found, should immediately start fixing errors, otherwise, the site may completely fall out of the index.
  • Google is also intolerant of sites that use many links with the same text. The Bombing filter is applied to such violators. To avoid this, you should use your own varied text to buy links.
  • If you steal someone else's content, then Google will devalue and lower your site in the search results pretty quickly using the Duplicate content filter. There is only one way out - do not steal!
  • Many webmasters use links to exchange links. Google recognizes reciprocal link exchanges on such pages, and sites fall under the links.htm filter
  • Sites that decided to outwit the search engine and put an incredible amount of multi-theme links on their site fall under the Link Farms filter.

In addition to these filters, Google has others, more about them next time.

Google filters are generally similar to Yandex filters.

  • Yandex recently introduced a filter that matches all parameters with Google's sandbox. Just like in Google, young sites will be defending themselves in the Yandex sandbox for some time, waiting for release.
  • If the site is without a single keyword, Yandex will apply the " LinksText " filter to it and stop indexing. It is advisable to include keywords, at least a few, in the site description.
  • There is also an inverse filter for those who like to cram as many keywords as possible on the site - the Exceed Density Keywords filter. A meaningless set of words is bad for both a person and a search engine, it should be corrected.

  • Sites that use a redirect made in Java Script fall under the Redirect filter in Yandex. It is best to do the call forwarding in another language.
  • Webmasters who change links should remember that this should be done with thematic sites, otherwise Yandex will impose a Pessimization filter, the result of which will be the neglect of external links, no matter how many there are.
  • Yandex also takes into account the uniqueness of the content using the " You are the last " filter, lowering the site in the search results to the lowest positions.
  • The Loss of Positions filter punishes sites whose owners have placed a lot of links to other resources. Yandex will stop finding the site by keywords. You can get out of the filter by reducing the number of external links.
  • For sites with link spam Yandex applies the Depot filter. The result is the same as with passivization - external links will no longer be taken into account.
  • If your site constantly violates the rules and falls under the action of certain filters, and there are no corrections, then a Ban awaits him. In this case, the site completely disappears from the search results. the ban is temporary, then by correcting errors you can achieve the return of positions. If the ban is permanent, then nothing will help.
  • If a ban is imposed on the site, the TCI of the site is automatically reset to zero. This is how the TIC Zeroing filter works. When removing a site from the ban, the situation can be correct, but not always.

Yandex Metrica and Google Analytics are free systems for analyzing website traffic. To connect to these systems, you need to register and set a special counter code on the website.

In terms of their functionality, the systems are quite close, although Analytics provides more opportunities for analysis, information display settings, and reporting. The differences between Metrica and Analytics are in individual details, principles of information display, and usability.


The main parameters of the difference between these two systems are summarized in the table.

  Yandex Metric Google Analytics
Interface language Russian English + Russian
Promptness of updating information 5 minutes at the request of the developers 1-2 days
Ability to create data profiles for a specific domain Not Available
Information content of pages Data only for a specific request Lots of additional information with the ability to customize
Chart type Diagrams Graphs, diagrams with a choice of type
Tracked Russian Search Engines,,,,,,,, icq,,,,,
Tracking visitor demographics Yes Not
Website movement tracking (Heatmap) Graphic, without providing quantitative information Quantitative, with the definition of the percentage of transitions
External links from the site Tracked Counter code modification required
File upload counter Yes Not
Tracking subdomains Built-in Counter code modification required
Analyze page behavior The graphic in the form of Link Maps and Heatmaps Quantitative
Internal search analysis Not there is
Goal analysis Up to 10 targets 20 targets for each profile, arranged in 4 groups
Filtering and Segmentation of Data Filtering by the following parameters is possible: IP address, page URL, page title, referrer The ability to create multiple profiles with unique settings. Filtering by any parameter. It is possible to use regular expressions
Changing the counter code Customization by goals, adaptation for Flash or Ajax Add Tracking Variables, Target Settings, Ecommerce Settings
Reports Setting by parameter with a display of additional information Ability to customize report parameters and appearance
Alerts Notification by e-mail or SMS about the availability of the site. Configurable event alerts, with email notification

Since the systems operate on different platforms, they provide some analysis capabilities in relation to the peculiarities of these platforms. For example, Yandex Metrica allows you to track the YandexDirect advertising system, and Google Analytics, accordingly, works only with Google AdWords. Also, the presence of a statistics code on the site increases the loyalty of the corresponding search engine to it.

The attendance data shown by the systems can vary significantly due to the peculiarities of the visitor accounting algorithm. It cannot be said that some system is lying since these features are associated with the settings of the user's computer, the time of his stay on the site, and many other indirect factors.

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